Details of the new Strategic Innovation Launches Business Intelligence Tool from Amsterdam, Netherlands - March 2, 2000 - Information for Innovation today launched a strategic intelligence tool, Gold Ridge. The subscription price is based on the online service, Gold Ridge is a productivity tool for advanced strategic planning, investments, new markets and a major player in the analysis. They encourage the convergence of strategic business sectors such as banking and financial services, telecommunications, information technology, tourism and leisure, retail and consumer and new media activities and present them visually in graphs. People process information much more effectively if it is, rather than text, graphics. Information is thus a pioneer of innovation tool to produce a one-page summary chart of what can generally be thousands of pages of text. By creating visualizations of data more than 25000 professional publications and data banks, Gold Ridge user to intervene in almost real time information about the market. It allows the user to manage much more data than ever before possible. "So far, competitive information and market analysis, the leaders are available in two different ways, to develop a report to buy employees' reports of the traditional industrial research companies, said Robert Liddington, CMO Information Innovation." This process is time, as the creator of the information and the recipient. Gold Ridge, knowledge acquisition and evaluation processes are removed and a complete perspective, industrial, technology and business can be directly produced by a one-page map that contains all the respect for the sources. "When the Internet explosion, we see a number of companies in their traditional areas to other markets. Thus, financial services, e-business and e-business companies to switch to retail, and retailers such as supermarkets, go to finance. As these digressions into other markets, companies are finding that they never competitors are expected to interfere in their space. It is, therefore, never been more important to monitor the market to remain competitive. Gold Ridge will enable companies to real-time view of the selected sector or company access to them a real competitive advantage. Gold Ridge Subscribers to the business strategy executives, financial analysts, M & experts and investors. Using the simple point-and-click Web, they can create their own "real" scenarios for Innovation online information about the banks. Filling in the global competition arena, and has seen and experienced in an environment where almost all of the information is factual. speculation and opinion are present in the traditional sources of competition are minimized . the dissemination of information Information Innovation Innovation is based in Amsterdam, the Netherlands and the Silicon Valley in the United States. The company will open offices in Australia and Japan in the coming years. The shareholders are the founders of the information Innovation, Groupe BNP Paribas, one of the world's leading financial institutions, NPM Capital, the largest independent Dutch provider of Venture Capital and Information Twinning and communications focused private equity fund. For more information: Kim Porter / Guy Lauren Spark Communications Tel: + 44 171 831 3388 E-mail: Helen Miller kim@sparkcomms.co.uk Information Innovation BV Amstelveenseweg 88-90, 1075 XJ Amsterdam Tel: + 31 - (0) 20-589 5555 Fax: +31- (0) 20-589 5566 E-mail: media@goldridge.net http://www.goldridge.net http://www.information-innovation.com Press pack at http: / / www.information-innovation.com